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Why are custom plastic pallets more expensive than standard pallets?

People ask me all the time, how much do your plastic pallets cost? I say I don't know what size pallet do you need? They say I need a standard-size pallet. I say, well, I'm not going to quote you. They say, what do you mean you're not going to quote me? I say, look, we custom build pallets to your exact specifications. If you want a standard-size pallet here's your price. And they get all upset with me because it's very expensive. And then I say, look, we custom build pallets. If you want a standard-size pallet, I steer them to the guy down the road where that's all they do, is build standard-size pallets out of plastic. If you want to custom-size pallet, come to us, in fact, you can go right to our website, build to pallet online, and get your quote instantly. Oh and by the way, since our pallets are built using recycled plastic, they're green, reusable, recyclable, and Built in the USA.